How to choose packaging: Practical Guide by Industry

In an increasingly competitive and sustainability-driven market, flexible packaging has become one of the best alternatives for brands seeking to stand out on the shelf, optimize costs, and reduce their environmental footprint.
But… how do you know which type of pouch or structure is best for your product?

At Blue Pack Solutions, we guide our clients in developing tailor-made packaging solutions. Here’s an industry-specific guide to help you make the best decision:

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🥫 Food Industry
Main goals: Preserve freshness, extend shelf life, ensure food safety.

Recommended packaging:

• High-barrier pouches (against oxygen, moisture, or light)
• Laminated or metallized structures
• Pouches with zippers or valves (ideal for coffee, snacks, powders)
• Recyclable or biodegradable monomaterial options

Blue Pack Tip: If your product contains fats or acids (like sauces or dressings), choose structures that resist chemical interaction.

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🐶 Pet Food
Main goals: Preserve aroma and texture, improve storage.

Recommended packaging:

• Flat bottom or stand-up pouches with zipper
• Laminates with strong mechanical resistance
• Pouches with degassing valves (ideal for baked snacks or gas-releasing contents)

Blue Pack Tip: Visually impactful design that builds consumer trust is key. High-definition printing makes the difference.

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💄 Personal Care & Beauty
Main goals: Enhance user experience, create a premium look, ensure ease of use.

Recommended packaging:

• Pouches with valves or caps (for shampoos, masks, creams)
• Mini formats (travel-size sachets or single doses)
• Soft-touch materials with matte or metallized finishes

Blue Pack Tip: Innovative finishes and sensory textures reinforce brand identity and perceived value.

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💊 Pharmaceuticals & Supplements
Main goals: Product integrity, accurate dosing, regulatory compliance.

Recommended packaging:

• Stick packs or sachets
• Films with specific barrier properties against gases or UV
• Packages with QR codes or traceability features

Blue Pack Tip: We offer validated structures that meet pharmaceutical standards and international regulations.

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🧽 Household & Cleaning Products
Main goals: Functionality, safety, sustainability.

Recommended packaging:

• Pouches with spouts for liquid detergents or refills
• Packaging with hermetic resealing and anti-drip features
• Recyclable or low-impact materials

Blue Pack Tip: Structural design can improve at-home storage and communicate eco-friendly attributes effectively.

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🧱 Construction Industry
Main goals: Strength, ease of handling, precision dosing.

Recommended packaging:

• Durable pouches for adhesives, sealants, or powders
• High-barrier monomaterial structures
• High-strength seals like Totani-type closures

Blue Pack Tip: Safety features and technical printed information can be integrated directly into the packaging.

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What to Consider When Choosing Flexible Packaging

In addition to the type of product, it’s important to analyze:

• Transportation and storage conditions
• Expected shelf life
• Sales channels (retail, e-commerce, export)
• Your brand’s sustainability goals
• Available budget

At Blue Pack Solutions, we design smart structures that adapt to your technical, commercial, and environmental needs.

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🚀 Ready to develop your next flexible packaging solution?

Contact us. We’ll support you from design to final delivery.

Blue Pack Solutions
Smarter Packaging, Sustainable Solutions.